The book we’re studying begins by asking why measurement is so important. The Balanced Scorecard is about measurement; the rest of the book speaks of how to know what to measure. The key to it is strategic planning; and as Margaret Wheatley pointed out elsewhere and is also contained here in this book, the purpose is feedback. What do we measure? We measure what is important. How do we know what’s important? Through strategic planning. Why do we measure it? So we can use the information as performance feedback.
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Posted by Tom Gilson under Book Reviews & Strategy | No Comments »